Directed by Eva Longoria, Flamin’ Hot is based on Montañez’s memoir. Writer Chavez is with WME, and The Mission Entertainment. Flamin’ Hot ’s ending gets to a happy place for Richard Montañez, the alleged inventor of Flamin’ Hot Cheetos. ![]() She is repped by Smith & Hervey/Grimes Talent, Principle Entertainment, and Granderson/Des Rochers. In addition to her work in the ensemble of “Gentefied,” Gonzalez’s credits include “Vida,” “Shameless” and “Legion.” She was recently cast in the ABC pilot “Bucktown” opposite Jane Lynch and Nicole Richie, and is an active YouTuber. Frito-Lay stated that as early as 1989, there were regional competitive spicy products on the market. He was a janitor working at the Rancho Cucamonga, California, plant when he pitched his idea to the Frito-Lay CEO. Greenfeld is the true Flamin’ Hot Cheetos inventor, according to Frito-Lay. Gonzalez is a Chicana actress and East Los Angeles native who grew up singing in the influential band Quetzal. Richard Montañez is often credited as the Frito-Lay janitor that came up with the idea for Flamin Hot Cheetos. Richard Montanez has been sharing the inspiring story of how he created the popular Flamin Hot Cheetos flavor for Frito-Lay for the past decade. Garcia broke out as the star of films like the 2006 Sundance grand jury prize winner “Quinceañera,” for which he won the ALMA Award for best actor, and Searchlight’s “Under the Same Moon.” His credits also include “The Avengers” and FX’s “Snowfall.” He is repped by APA, Mosaic, and Offer-Weber-Dern. I was their greatest ambassador, Montañez tells Variety of Frito-Lay. However, Frito-Lay PepsiCo, the parent company of the brand, have contested this claim. Richard Montañez is speaking out following claims by Frito-Lay that he did not invent Flamin’ Hot Cheetos. His narrative of innovation from humble beginnings has made him a legendary figure in corporate folklore. DeVon Franklin is producing, with Searchlight’s vice president of production Taylor Friedman and director of development Zahra Phillips overseeing for the studio. Montaez, who started his career as a janitor at Frito-Lay, claimed to have created the Flamin’ Hot flavor inspired by Mexican spices. ![]() Searchlight has yet to set a release date. Jesse and Annie have a deep understanding of our community and will be able to help tell this story of great importance for our culture.”įilming is set to commence this summer in New Mexico. I am so happy to have two extremely talented and fellow Mexican Americans on board in these pivotal roles. Longoria said it has been “my biggest priority to make sure we are telling Richard Montañez’s story authentically.
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